Sans Normal Joled 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Formata' by Berthold, 'City Boys' and 'City Boys Soft' by Dharma Type, 'FS Blake' by Fontsmith, 'Impara' by Hoftype, 'Organic Pro' by Positype, and 'Reba Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, modern, impact, momentum, display, approachability, slanted, compact counters, rounded corners, soft terminals, forward-leaning.
A heavy, forward-slanted sans with broad proportions and a strong, compact rhythm. Letterforms are built from smooth, rounded curves with flattened, softly cut terminals, giving counters a tight, sturdy feel. Strokes read mostly uniform with gentle modulation, and the overall silhouette is clean and geometric, emphasizing mass and stability over fine detail. Numerals follow the same robust construction, with wide, rounded bowls and clear, simple joins.
Best suited to large-scale typography where its bold mass and slanted stance can do the work—headlines, posters, hero banners, and high-impact branding. It also fits energetic contexts like sports, fitness, and streetwear-style packaging, where compact counters and wide shapes help create dense, attention-grabbing wordmarks. For longer text, it will be most effective in short bursts such as taglines or callouts.
The overall tone is assertive and high-energy, with a distinctly forward-driving posture. Its dense black presence feels sporty and promotional, while the rounded shaping keeps it friendly rather than aggressive. The result is a contemporary, headline-first voice that reads as confident and action-oriented.
The design appears intended as a contemporary display sans that prioritizes impact, speed, and legibility at large sizes. Its wide, rounded construction and softened terminals suggest a goal of balancing power with approachability, making it suitable for branding that needs to feel both bold and friendly.
Spacing appears tuned for display impact: letters sit close enough to form solid word shapes, and the slant produces a strong left-to-right momentum. The design maintains consistent weight and curvature across uppercase, lowercase, and figures, helping mixed-case settings look cohesive at larger sizes.