Sans Normal Bikul 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'FF Sero' by FontFont, 'ITC Franklin' by ITC, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, clean, friendly, confident, neutral, clarity, impact, versatility, contemporary tone, geometric, open apertures, large counters, smooth curves, crisp terminals.
A heavy, clean sans with predominantly geometric construction and smooth, circular curves. Strokes maintain a consistent, solid presence with subtly softened joins, and terminals are mostly straight and crisp rather than tapered. Counters are large and open, with round forms (like O/0) staying close to true ovals and maintaining even internal space. The lowercase shows a prominent x-height and compact ascenders/descenders, producing a dense, readable texture; the numerals are sturdy and clear with simple, straightforward shapes.
Well-suited to headlines and short blocks of copy where a strong, contemporary sans is needed, and it also performs in signage and interface labels thanks to its open shapes and solid stroke presence. In paragraphs it creates a bold, compact texture that works best when generous line spacing is available.
The overall tone is modern and pragmatic, combining a friendly roundness with a confident, no-nonsense weight. It reads as approachable and contemporary rather than technical or ornate, giving text a stable, emphatic voice without feeling aggressive.
The design appears intended as a versatile, high-impact sans for modern communication—prioritizing clarity, even color, and sturdy shapes that remain legible at a range of sizes.
Letterforms emphasize clarity: apertures remain open in key shapes, curves are continuous, and the bold weight holds up well in paragraphs and large settings. The rhythm in running text is steady and uniform, favoring legibility over stylistic quirks.