Slab Square Ruke 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Hapna' by Inhouse Type, and 'Moderna Condensed' by Los Andes (names referenced only for comparison).
Keywords: posters, signage, headlines, logos, packaging, western, vintage, playful, rustic, bold, impact, nostalgia, display, chunky, blocky, bracketed, rounded corners, heavy serifs.
A heavy, blocky serif with slab-like feet and subtly bracketed joins that soften the otherwise squared construction. Strokes are consistently thick with minimal contrast, and terminals end in broad, squared-off slabs that read clearly at display sizes. Counters are compact and often rectangular or pill-shaped, while curves (notably in C, G, O, S) are rounded but kept tight, creating a sturdy, slightly condensed texture. The lowercase shows single-storey forms for a and g, with short, stout ascenders/descenders and a generally compact rhythm that emphasizes mass over finesse.
Best suited for display typography such as posters, headlines, event flyers, and storefront or wayfinding-style signage where impact matters. It also works well for logos, badges, labels, and packaging that aims for a vintage, handcrafted, or Western-leaning aesthetic.
The overall tone evokes classic poster and sign lettering with a frontier or circus-adjacent energy—confident, attention-grabbing, and a bit mischievous. Its chunky slabs and softened corners give it a friendly, nostalgic voice rather than a strict industrial one.
The font appears designed to deliver strong, immediate presence with a nostalgic slab-serif voice, prioritizing bold silhouettes, sturdy serifs, and a compact, poster-friendly rhythm for branding and display applications.
The design’s dense color and compact apertures can visually close up in small settings, but it holds together well in short bursts. Numerals match the letterforms’ weight and squareness, giving headings and badges a cohesive, stamped look.