Sans Superellipse Hogud 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Geogrotesque Sharp' by Emtype Foundry, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, confident, modern, friendly, punchy, utilitarian, high impact, clarity, sturdiness, modernity, approachability, blocky, compact, squared, blunt, sturdy.
The letterforms are heavy and compact with broad, even strokes and gently rounded outside corners that read like squared-off ovals. Curves tend toward superelliptical shapes, giving counters and bowls a smooth, rectangular rhythm rather than a purely circular one. Terminals are mostly flat and blunt, with minimal modulation and a clean, utilitarian finish; the lowercase appears sturdy with a simple, single-storey ‘a’ and ‘g’ and squarish punctuation-like dots. Numerals and capitals share the same blocky, softened geometry for a consistent, poster-friendly texture.
It performs best where bold headlines and short messages need to read quickly: posters, billboards, packaging, and social graphics. The sturdy shapes also suit branding that wants to feel modern and dependable, including tech, sports, and consumer goods. In UI contexts it can work effectively for titles, section headers, buttons, and badges where a strong typographic anchor is desired.
This font projects a confident, no-nonsense voice with a punchy, assertive presence. Its soft-cornered geometry adds a friendly, approachable undertone, keeping the tone modern rather than aggressive. Overall it feels bold, contemporary, and built for impact.
The design appears intended to deliver strong legibility and immediate visual impact, especially at display sizes, while avoiding harshness through rounded-rectangle contours. Its simplified construction and firm terminals suggest a focus on clarity and consistency across letters and numbers. The overall geometry aims for a contemporary, systematized look that stays approachable.
Round forms like O, C, and G show a distinctly squared, softened silhouette, and the overall spacing feels designed to create an even, dense typographic color. The sample text demonstrates strong word-shape stability and a consistent, blocky rhythm across mixed case and numerals.