Sans Normal Pakas 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Proper Tavern' by Larin Type Co, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, approachable, retro, impact, approachability, cheerfulness, clarity, soft corners, rounded, chunky, bubbly, sturdy.
A heavy, rounded sans with broad proportions and generously softened corners throughout. Strokes are uniform and chunky, with round terminals and wide, open counters that keep the shapes legible at large sizes. The geometry leans toward circular bowls and smooth joins, while maintaining a compact, solid texture with minimal interior detail. Lowercase forms are simple and sturdy, with single-storey constructions where applicable and dots that read as clear, circular accents.
Best suited to display settings such as headlines, posters, packaging, and brand marks where a bold, friendly presence is desired. It performs well for short blocks of text, calls to action, and signage-style applications where quick recognition and a soft, approachable feel are important.
The overall tone is warm and upbeat, with a buoyant, slightly retro friendliness that feels inviting rather than formal. Its dense, cushioned shapes project confidence and simplicity, giving headlines a cheerful, easygoing voice.
The design appears intended to deliver maximum visual impact with an approachable, rounded personality—pairing sturdy, simple letterforms with soft detailing to keep the tone light and modern-retro.
Numerals follow the same rounded, monoline logic, producing a cohesive set that reads as bold and signage-ready. The wide stance and softened corners create a strong silhouette, making the font visually prominent even at a glance.