Sans Superellipse Uglog 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'HD Colton' by HyperDeluxe, 'Neusa Neu' by Inhouse Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, merchandise, sporty, punchy, retro, energetic, confident, impact, speed, display, branding, headline, rounded, chunky, oblique, compact, soft-cornered.
A heavy, slanted sans with rounded-rectangle construction and generous corner radii that keep the dense strokes feeling smooth rather than sharp. Curves are built from superelliptical bowls and squared-off terminals, producing a compact, blocky silhouette with consistent stroke weight and minimal modulation. The rhythm is tight and assertive, with sturdy counters (notably in O, P, R, and e) and simplified joins that emphasize mass and momentum. Numerals follow the same chunky, rounded geometry, reading clearly at display sizes with an intentionally bold, unified texture.
Best suited to short, high-impact settings such as posters, promotions, sports and event branding, packaging callouts, and merchandise graphics. It performs particularly well in large sizes where the rounded geometry and dense weight create a bold, uniform color; for longer text, it works most effectively as a display accent rather than body copy.
The overall tone is energetic and athletic, combining a retro signage feel with contemporary punch. Its forward slant and compact shapes suggest speed and impact, giving headlines a confident, game-day intensity while staying friendly due to the softened corners.
The design appears intended to deliver maximum impact with a smooth, rounded superellipse construction, pairing a strong oblique stance with friendly corners to create a fast, bold, attention-grabbing display voice.
Uppercase forms feel especially stout and poster-like, while lowercase maintains the same heavy, rounded logic for a cohesive voice. The oblique angle is strong enough to read as intentional styling rather than incidental slant, enhancing motion in longer words and taglines.