Sans Normal Ipkev 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: packaging, posters, headlines, kids, stickers, playful, chunky, cartoon, friendly, handmade, playfulness, approachability, handmade feel, bold impact, rounded, bouncy, soft corners, irregular, compact counters.
A heavy, rounded sans with an intentionally uneven, hand-cut feel. Strokes are thick and uniform, with soft corners and slightly wobbly edges that give each character a sculpted silhouette rather than a crisp geometric one. Proportions are broad with generous mass and compact internal counters; rounds (O, C, G) read as blobby circles, while straights (E, F, T, I) keep a subtly irregular, organic rhythm. Lowercase forms are large relative to capitals, with simple, single-storey shapes and sturdy punctuation-like terminals.
Well-suited to short, high-impact text such as packaging callouts, posters, headlines, and playful branding. It also works for children’s materials, badges, stickers, and social graphics where a friendly, chunky voice is needed; it is less suited to long passages or small UI sizes due to its dense shapes.
The overall tone is upbeat and informal, leaning toward cartoon and kids-market energy. Its bouncy rhythm and friendly roundness feel approachable and humorous, more like cut-paper lettering than a technical display sans.
The design appears aimed at maximizing personality and visual weight while staying clearly legible, using rounded construction and controlled irregularity to suggest a handmade, cartoon-forward display style.
The figures match the same bold, rounded language, with simple silhouettes and strong presence. Because the counters are small and the strokes are dense, the face reads best when given breathing room and benefits from slightly looser spacing at larger sizes.