Sans Normal Isdy 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Cru' by Colophon Foundry, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Refrankt' by Groteskly Yours, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, assertive, sporty, modern, friendly, impact, clarity, modernity, athletic branding, blocky, rounded, compact, high-impact, geometric.
A heavy, geometric sans with compact internal counters and broad, squared-off proportions softened by rounded corners. Strokes are consistently thick, with clean terminals and minimal modulation, producing dense, high-ink shapes. Round letters lean on near-circular bowls (O, C) while many forms show flattened curves and sturdy horizontals, giving an overall blocky rhythm. Lowercase is sturdy and simple, with single-storey forms where expected (a, g), short ascenders/descenders, and generous stroke weight that keeps counters small but legible at display sizes. Numerals follow the same robust construction, with rounded forms and solid, stable silhouettes.
Best suited to large-scale typography such as headlines, posters, packaging, and branding where impact and immediate readability matter. It can also work for signage and short UI labels, but the dense counters suggest avoiding long passages at small sizes.
The font projects a confident, no-nonsense tone with a contemporary, athletic edge. Its weight and width feel energetic and promotional, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum visual presence with clean, geometric construction—optimized for display situations that need bold messaging and a modern, sporty feel without ornamental features.
Spacing in the samples reads relatively tight for such heavy forms, creating a compact, poster-like texture in paragraphs. Diagonals (V, W, X, Y) are thick and stable, and the overall silhouette set favors simple, easily recognizable shapes over delicate detail.