Sans Normal Ahdam 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, informal, approachability, display impact, retro warmth, brand personality, rounded, soft corners, high contrast counters, bouncy rhythm, compact spacing.
A heavy, rounded sans with monoline strokes and softened corners throughout. Curves are generously circular and terminals read as blunt or slightly rounded, giving the shapes a sculpted, cut-paper solidity. Proportions are compact with relatively tight apertures and sturdy joins, producing a dense color on the page. Uppercase forms feel stable and geometric, while the lowercase introduces a slightly bouncier rhythm through rounded bowls and simple, sturdy stems.
Best suited to display settings where its bold, rounded shapes can carry personality—such as headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage when a friendly tone is desired, though its dense forms may feel heavy in long passages at small sizes.
The overall tone is friendly and approachable, with a playful, slightly retro character. Its chunky silhouettes and softened geometry lend an informal, upbeat voice that feels more lively than strictly utilitarian.
The font appears designed to deliver a warm, geometric display voice: strong and highly legible at larger sizes while emphasizing rounded, approachable forms. Its consistent monoline construction and compact proportions suggest an intention to feel modern yet nostalgic, prioritizing impact and friendliness over neutrality.
The design maintains consistent stroke weight and curvature logic across letters and figures, which helps it hold together well in headlines. Rounded counters and smallish openings increase the sense of heft, especially in smaller text, while the numerals match the same soft, robust construction.