Sans Normal Asmad 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Text', 'Evert Latin', and 'Evert Latin Text' by Foundry5 (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, friendly, clean, pragmatic, clarity, versatility, modernization, neutral tone, system consistency, geometric, open apertures, even color, crisp terminals, high legibility.
A clean sans with broadly geometric construction and gently rounded curves. Strokes stay even throughout, producing a steady texture and a solid, dependable “color” in text. Counters are open and spacious, with clear separation in forms like B, R, and P, and the lowercase maintains straightforward, workmanlike shapes. Terminals are mostly straight and crisp, while circular letters (C, O, Q) keep smooth, consistent curvature; overall spacing reads comfortable and unforced.
This face suits interface and product typography where clarity and consistency are priorities, as well as straightforward branding systems that need a modern, unobtrusive voice. It also works well for headings and subheads in editorial layouts and for signage where open counters and simple shapes support quick recognition.
The tone is contemporary and neutral with a mild friendliness coming from its rounded geometry and open forms. It feels functional rather than stylized, aiming for clarity and approachability without drawing attention to itself.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and a calm, contemporary presence. Its geometry and even stroke treatment suggest a focus on versatile use across both display and text settings without strong stylistic bias.
The numerals appear sturdy and easily distinguishable at a glance, matching the letterforms’ even stroke and simple geometry. Across the sample text, rhythm remains consistent and stable, with minimal eccentricities that might disrupt continuous reading.