Sans Normal Apbot 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Merel' by Inhouse Type, and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, presentations, clean, neutral, modern, friendly, functional, legibility, versatility, neutrality, clarity, geometric, open apertures, even stroke, balanced, crisp.
This typeface is a clean sans with a largely geometric construction and even, low-contrast strokes. Curves are smooth and round (notably in C, O, and G), while verticals and horizontals remain straight and crisp, creating a stable, contemporary rhythm. Counters are open and generously shaped, with straightforward terminals and minimal modulation. The lowercase shows simple, single-storey forms (such as a and g), and the overall spacing feels balanced and uncluttered for continuous reading.
It suits interfaces and product typography where clarity and consistency are priorities, and it scales well from body copy to headings. The open shapes and straightforward numerals also make it a solid option for signage, dashboards, and presentation typography where quick recognition matters.
The overall tone is neutral and modern, with a friendly clarity that feels practical rather than stylized. Its roundness softens the voice slightly, keeping it approachable while still reading as professional and clean.
The design appears intended as a general-purpose, modern sans focused on legibility and visual neutrality. Its geometric round forms and restrained detailing suggest a goal of broad usability across digital and print contexts without drawing attention away from content.
Capitals appear structurally simple and consistent, with broad, round bowls and clear joins. Numerals are plain and highly legible with open forms, matching the letter shapes closely for a cohesive text-and-UI palette.