Sans Faceted Wuba 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sportswear, team branding, packaging, industrial, athletic, military, techno, arcade, impact, ruggedness, futurism, signage, branding, angular, chamfered, octagonal, blocky, stencil-like.
A heavy, angular display sans built from straight strokes and chamfered corners, replacing curves with crisp planar facets. Counters tend toward squarish, inset shapes (notably in O, Q, and the numerals), and terminals are consistently clipped to form octagonal silhouettes. The rhythm is compact and forceful, with short joins and broad, flat-sided forms; diagonals (A, K, V, W, Y, Z) read as thick wedges rather than tapered strokes. Lowercase follows the same faceted construction with simplified bowls and sturdy stems, keeping a tight, mechanical texture in words.
Best suited to high-impact display settings such as headlines, posters, apparel graphics, team or event branding, and bold packaging statements. It also fits signage-style labeling and game/tech UI titles where angular, machined letterforms help establish a rugged, futuristic voice.
The faceted geometry and slab-like massing give the face a tough, engineered tone—suggesting machinery, sports marking, or sci‑fi interface lettering. It feels assertive and utilitarian, with a hint of retro arcade and military labeling aesthetics.
The design appears intended to translate the look of cut metal or hard-surfaced forms into type, using repeated chamfers and squared counters to create a cohesive industrial geometry. Its primary goal is strong presence and instant recognizability rather than quiet text readability.
The distinctive clipped corners create strong silhouette recognition at large sizes, while the squared counters and dense color can visually merge at smaller sizes, especially in letters with enclosed spaces. Numerals echo the same octagonal construction, reinforcing a consistent, system-like set for headings and badges.