Sans Normal Gogum 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, informal, approachable, playful, human warmth, casual voice, approachability, informal clarity, rounded, monoline, hand-drawn, soft corners, open counters.
A slanted, monoline sans with rounded terminals and softly irregular stroke behavior that suggests a hand-drawn or marker-like construction. Letterforms are compact and generally tall, with open apertures and simple, unembellished structures. Curves are smooth but not mechanically perfect, and joins lean slightly organic, creating a lively rhythm in text. Numerals and capitals follow the same easygoing geometry, with consistent softness at corners and ends.
Well-suited for cheerful branding, packaging, and promotional graphics where a friendly tone is desired. It works effectively in headlines and short text blocks, and can also handle casual editorial pull-quotes or social media graphics where the human, informal texture is an asset.
The font conveys a friendly, casual tone with a human touch. Its gentle slant and rounded finishing give it an approachable, conversational feel rather than a formal or technical voice. The subtle irregularities add warmth and motion, making it feel personable and upbeat.
The design appears intended to blend the clarity of a sans with the warmth of hand lettering, offering an easygoing italicized voice that feels personal without becoming overly decorative. Its simplified, rounded construction prioritizes approachability and quick visual impact.
Uppercase forms read cleanly at display sizes while maintaining the same relaxed, handwritten energy seen in lowercase. The overall spacing and simplified shapes keep paragraphs readable, though the informal texture becomes a defining character trait in longer settings.