Sans Normal Gores 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, clean, brisk, friendly, sporty, space saving, modern clarity, fast tone, display impact, oblique, condensed, rounded, monoline, open apertures.
A condensed oblique sans with monoline strokes and softly rounded terminals. The forms are built from simple curves and straight segments, keeping counters open and shapes uncluttered. Capitals are tall and compact, with straightforward construction and minimal detailing, while the lowercase maintains a steady rhythm with smooth joins and clear, legible bowls. Numerals follow the same streamlined logic, appearing narrow and upright-leaning with consistent stroke thickness.
It works well for headlines and short passages where a compact, energetic voice is desired, such as posters, branding, and packaging. The condensed proportions and clean construction also suit signage or interface labels when space is limited and a modern, directional feel is helpful.
The overall tone feels contemporary and efficient, with a quick, forward-leaning energy. Its smooth curves and restrained geometry keep it approachable rather than harsh, lending a sporty, utilitarian confidence that still reads friendly.
The design appears intended to deliver a streamlined, space-saving italic sans that stays readable through open counters and consistent stroke weight. Its emphasis on simple geometry and smooth terminals suggests a goal of modern versatility with an energetic slant for display-driven typography.
The italic angle is strong enough to be expressive in headlines, yet the letterforms remain disciplined and even. Spacing appears tuned for compact set text, producing a dense but readable texture that suits tight layouts.