Print Utmom 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, invitations, craft branding, whimsical, storybook, folksy, playful, handmade, human warmth, playful clarity, handmade charm, friendly display, rounded, brushed, casual, lively, soft terminals.
A lively hand-drawn print with lightly brushed strokes, rounded shoulders, and gently flared, teardrop-like terminals. Letterforms are compact and slightly condensed, with a low x-height and tall, simple ascenders that keep the texture open in running text. Curves are smooth but not mechanical, and straight strokes show subtle tapering that creates a natural rhythm. Uppercase forms stay clean and legible while retaining a casual, uneven energy; lowercase and numerals follow the same friendly, slightly bouncy construction.
Well-suited to children’s and educational materials, playful packaging, café or boutique branding, and posters that benefit from an informal, handmade presence. It also works nicely for short paragraphs or pull quotes where a friendly, narrative texture is desired, and for invitations or greeting-style layouts that want character without becoming overly decorative.
The overall tone is warm and personable, with a storybook charm that feels approachable rather than formal. Its soft terminals and hand-rendered irregularities suggest spontaneity and a human touch, giving headlines a playful, characterful voice.
The design appears intended to capture the feel of quick, confident marker or brush lettering in a clean, unconnected print style. It balances legibility with charm by keeping core shapes simple while adding organic tapering and rounded terminals for personality.
Counters are generally generous for the width, helping readability despite the narrow proportions. The figures match the letter tone with rounded shapes and modest stroke modulation, making them feel integrated for mixed text settings.