Sans Normal Wadif 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, casual, approachable, playful, humanist, soften modernism, add warmth, increase approachability, friendly readability, rounded, soft terminals, open apertures, slightly irregular, lively rhythm.
This typeface is a rounded sans with softly tapered, brush-like terminals and subtly uneven stroke transitions that keep the letterforms from feeling mechanical. Curves are generous and circular, with open apertures in forms like C, e, and s, and a generally smooth, flowing stroke behavior. Uppercase shapes read clean and simple, while the lowercase introduces more personality through a single-storey a, a looped g, and a lightly curved y and j. Numerals follow the same soft construction, with rounded shoulders and gently flared ends that maintain an even, readable texture in text.
It works well for approachable branding, packaging, and marketing materials where a friendly, modern tone is needed. The characterful lowercase and rounded forms also make it a strong choice for posters, headlines, and short editorial passages where the texture can be appreciated.
The overall tone is warm and personable, with a hand-influenced smoothness that feels friendly rather than strictly utilitarian. Its rounded corners and slight organic irregularity give it an easygoing, contemporary voice suited to informal communication.
The likely intention is to offer a clean rounded sans with a human touch—balancing straightforward construction with softened terminals and lively curves to create a welcoming, contemporary feel.
The design maintains a consistent softness across caps, lowercase, and figures, creating a cohesive rhythm in paragraphs. Distinctive details—like the looped g and the curved tail of y—add character without overwhelming legibility, especially at display sizes.