Sans Normal Vekow 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Geogrotesque' by Emtype Foundry, 'Grota Sans' and 'Grota Sans Rounded' by Latinotype, 'News Gothic No. 2' by Linotype, 'Moderna Condensed' by Los Andes, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, friendly, informal, modern, approachable, casual, readability, warmth, modernity, motion, everyday use, rounded, humanist, soft terminals, open apertures, slanted.
A slanted sans with rounded, gently squared curves and a smooth, even stroke texture. Forms lean consistently forward, with softly finished terminals and broad, open counters that keep letters clear at text sizes. Uppercase shapes are simple and geometric-leaning, while lowercase introduces a slightly more humanist rhythm, with compact joins and a relaxed, handwritten-like flow. Numerals follow the same rounded construction, with clear, uncomplicated silhouettes and minimal contrast throughout.
Well-suited to interface copy, short editorial passages, and product or lifestyle branding where a warm, modern voice is needed. The open shapes and steady rhythm make it comfortable for captions and medium-length text, while the forward slant can add motion to headlines, labels, and directional signage.
The overall tone is friendly and conversational, with an easygoing slant that feels energetic without becoming aggressive. Its rounded construction reads as approachable and contemporary, suggesting everyday usability rather than strict formality.
The design appears intended as a versatile, friendly sans that combines rounded geometry with a humanist cadence, offering a contemporary look that stays readable in continuous text. The integrated slant suggests an emphasis on expressive momentum while maintaining clean, straightforward letterforms.
Letterforms emphasize clarity through open apertures and restrained detailing, giving the font a smooth, continuous rhythm in paragraphs. The italic slant appears integral to the design rather than an oblique mechanical tilt, helping the texture feel cohesive across uppercase, lowercase, and figures.