Sans Normal Veden 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Molde' by Letritas; 'Ordina' by Schriftlabor; 'Elysio', 'Predige', and 'Predige Rounded' by Type Dynamic; and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, energetic, modern, casual, impact, motion, approachability, clarity, modernity, rounded, slanted, compact, soft corners, dynamic.
A slanted sans with heavy, rounded strokes and smooth, continuous curves. Terminals are blunt and softly squared, and counters tend toward oval shapes, giving letters a compact, sturdy texture. The rhythm is lively, with a forward-leaning stance and slightly varied glyph widths that help word shapes feel active without looking irregular. Numerals match the letterforms with similarly rounded geometry and solid, even color.
Best suited for headlines and short blocks of text where the slant and weight can convey momentum and emphasis. It fits branding, packaging, and promotional design that needs a modern, sporty voice, and it can work well in signage and UI accents where bold word shapes help scanning.
The overall tone is energetic and approachable, combining a sporty, motion-forward feel with friendly rounded shapes. It reads as modern and casual rather than formal, well-suited to messaging that wants impact without harshness.
Designed to deliver a forward-moving, high-impact sans that remains friendly through rounded construction and soft terminals. The goal appears to balance strong presence with easy readability and a contemporary, energetic character.
Round letters like O/C/G and bowls in B/P/R show smooth, generous curvature, while diagonals (A/V/W/X/Y) keep a firm, athletic presence. Dots and small details stay simple and robust, reinforcing clarity at display sizes.