Sans Normal Pilid 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' and 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, comics, playful, chunky, friendly, cartoon, playful display, handmade feel, high impact, friendly tone, rounded, blobby, soft corners, irregular.
A heavy, rounded sans with chunky, ink-rich strokes and softly inflated contours. The outlines show intentional irregularity—subtle waviness, varied curve tension, and slightly uneven terminals—creating a hand-cut, organic feel rather than geometric precision. Counters are generally small and rounded, with compact apertures that keep the texture dense at display sizes. Proportions lean wide and sturdy, with simple, single-storey lowercase forms and straightforward numerals that prioritize bold silhouette over fine detail.
Best suited for display use such as posters, playful branding, packaging, event graphics, and children-oriented materials where boldness and friendliness are priorities. It also works well for short, high-impact UI labels or social graphics, while longer paragraphs benefit from generous sizing and spacing.
The overall tone is upbeat and approachable, with a comic, kid-friendly warmth. Its bouncy shapes and imperfect edges give it a casual, handmade personality that feels fun, informal, and attention-grabbing.
The design appears intended to deliver an expressive, high-impact sans that feels hand-made and approachable. It emphasizes soft, rounded forms and a deliberately imperfect outline to create a cheerful, cartoon-like voice that stands out quickly in titles and branded messages.
The strong black mass and tight internal spaces can reduce clarity at small sizes, but the distinctive silhouettes read well in short phrases and headlines. The rhythm is lively due to the slight per-glyph variability, which adds character in continuous text while maintaining an overall cohesive weight and roundness.