Sans Normal Ipgim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Meta Headline' by FontFont, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Akwe Pro' by ROHH, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, retro, cartoon, attention, approachability, fun, impact, informality, rounded, soft, bubbly, stout, compact.
A heavy, rounded sans with compact proportions and softly inflated curves. Strokes are broad and largely uniform, with rounded terminals and generous corner radii that keep counters open despite the weight. The letterforms lean toward squarish circles (notably in C, O, and G), while verticals read sturdy and slightly condensed, creating a dense, poster-ready texture. Lowercase forms are simple and sturdy, with single-storey a and g and short, thick arms and joins that emphasize a continuous, blobby silhouette.
Best suited to display applications where impact and friendliness are priorities: headlines, posters, packaging, product labels, and bold brand marks. It also works well for playful editorial callouts, event graphics, and children-oriented or entertainment contexts where a soft, chunky voice is desirable.
The overall tone is upbeat and approachable, with a toy-like, slightly nostalgic presence. Its chunky rhythm and soft geometry suggest casual confidence rather than precision, making it feel humorous, welcoming, and attention-grabbing.
The design appears intended to deliver maximum visual weight with a warm, rounded personality. It prioritizes clear, simplified shapes and consistent softness to create an inviting display sans that remains legible while projecting a fun, bold character.
In text, the strong color and tight internal spacing give lines a compact, emphatic block, especially in all-caps. The figures match the same rounded, bold construction and hold up well at display sizes where the softened shapes read as a deliberate stylistic feature.