Sans Normal Nubew 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, impact, approachability, clarity, modernity, rounded, soft corners, chunky, geometric, compact counters.
A heavy, geometric sans with round bowls and broadly squared terminals, giving letters a sturdy, blocky silhouette. Curves are smooth and circular, while joins and corners are slightly softened rather than sharp, creating a gentle, contemporary texture. Counters are relatively tight at this weight, and spacing feels deliberately generous to keep large text open and readable. The lowercase follows a simple, single-storey construction where applicable, reinforcing a clean, constructed rhythm.
Best suited to headlines and short blocks where a strong, friendly voice is needed—such as posters, branding systems, packaging, and high-visibility signage. It also works for punchy UI moments (buttons, labels, feature callouts) when set with ample spacing to maintain clarity at heavy weights.
The overall tone is upbeat and approachable, with a confident, poster-ready presence. Its rounded geometry reads friendly rather than severe, making it feel contemporary and slightly playful while still straightforward and functional.
The design appears intended to deliver maximum impact with a warm, geometric personality—prioritizing bold clarity, simple forms, and consistent rhythm for display-forward typography.
The figures are robust and highly legible, with clear differentiation and a consistent geometric logic across numerals and letters. The sample text shows the design holding together well in dense settings, producing a strong, even typographic color suited to impact-driven layouts.