Sans Normal Otmim 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Matthew' by Fontsmith, 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, retro, informal, emphasis, impact, approachability, motion, display, rounded, oblique, soft terminals, compact caps, high legibility.
A heavy, oblique sans with rounded, softly blunted terminals and broadly oval counters. The stroke joins are smooth and sturdy, producing compact, slightly condensed-looking capitals and open, readable lowercase shapes. Curves dominate the construction (notably in C, G, O, S and the numerals), while diagonals (A, K, V, W, X) keep a brisk forward rhythm. The italics are built in rather than slanted mechanically, with lively entry/exit angles and a consistent, low-modulation stroke presence.
Best suited to short-to-medium display settings such as headlines, posters, and punchy brand marks where a forward, energetic emphasis is desired. It can also work well on packaging and sports or lifestyle graphics, and for large UI callouts where strong presence and quick readability are important.
The overall tone is upbeat and approachable, with a sporty, poster-like momentum from the forward lean and dense color. Rounded forms soften the weight, giving it a friendly, casual voice that still reads confidently and clearly.
Designed to deliver a confident, energetic voice with friendly softness—combining a strong, dark typographic color with rounded details and a built-in oblique stance for motion and emphasis.
Uppercase forms feel robust and compact, while the lowercase adds personality through varied silhouettes (notably the single-storey a and g and a curved, hook-like j). Numerals are sturdy and rounded, suited to prominent display without feeling overly geometric.