Sans Normal Efkuf 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, signage, packaging, modern, clean, dynamic, friendly, airy, readable italic, modern utility, brand voice, editorial tone, oblique, rounded, open, smooth, humanist.
This is a slanted, low-contrast sans with smooth, rounded curves and gently tapered stroke endings. Proportions are moderately wide with open counters and a clear, even rhythm across lines of text. Curved letters like C, O, and S are drawn with soft, continuous arcs, while diagonals in A, K, V, W, and X feel crisp and energetic. Lowercase forms are straightforward and readable, with simple single-storey shapes and a balanced x-height that keeps mixed-case text even and uncluttered.
It suits interface typography, short-form messaging, and brand systems that want a clean sans voice with added dynamism. The open shapes and steady rhythm also work well for headlines, subheads, and wayfinding-style signage where an italic tone is desired without high contrast.
The overall tone is contemporary and approachable, with the italic angle adding motion and an editorial, forward-leaning feel. Its rounded construction keeps it friendly rather than sharp, making it feel polished without becoming formal.
The design appears intended to provide an italic sans that remains highly readable while feeling lively and modern. Its rounded geometry and restrained detailing suggest a focus on versatile, contemporary communication rather than decorative display effects.
Numerals and capitals follow the same smooth, rounded logic, maintaining consistent color and spacing in text. The slant is steady and uniform, giving long passages a cohesive flow while preserving clear letter differentiation.