Sans Normal Efmew 18 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, headlines, presentations, clean, modern, friendly, dynamic, airy, readability, approachability, modernity, motion, rounded, humanist, soft, open, slanted.
A lightly slanted sans with rounded terminals and smooth, continuous curves. Strokes appear even and unmodulated, with open apertures and generous internal counters that keep forms bright and legible. Proportions feel balanced rather than geometric-strict, with a gentle humanist rhythm in the curves and joins. The numerals and capitals maintain the same soft, streamlined construction, giving the set a consistent, uncluttered texture in text.
Well suited to interface copy, product branding, and presentation systems where clarity and a contemporary tone are important. It can also work for editorial subheads and short paragraphs, especially when a softer, more approachable sans is preferred over a strictly geometric one.
The overall tone is contemporary and approachable, combining a clean neutrality with a subtle sense of motion from the slant. Its rounded forms soften the voice, making it feel friendly and non-authoritarian while still remaining crisp enough for everyday interface and editorial use.
Designed to provide a clean, modern sans voice with a gentle humanist character and an inherent sense of forward movement. The rounded terminals and open shapes suggest an emphasis on readability and friendliness while retaining a streamlined, professional look.
The typeface reads best when its openness is allowed to breathe—its light stroke and rounded endings produce a smooth, flowing line in longer passages. Spacing appears comfortable and even, supporting a calm typographic color without looking rigid.