Sans Normal Kubow 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Branden' and 'Branden Rounded' by Craft Supply Co, 'Goldplay' and 'Rebrand' by Latinotype, 'MVB Embarcadero' by MVB, 'Binate' by Monotype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, assertive, contemporary, energetic, industrial, emphasis, speed, impact, modernity, oblique, rounded, geometric, compact, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Letterforms lean consistently and show broad, open counters in rounds like O, Q, and e, paired with firm, straight-sided verticals in letters like H and N. Terminals are mostly clean and blunt, while joins stay tight and sturdy, giving the design a compact, high-impact texture. Numerals follow the same broad, solid rhythm and read clearly at display sizes.
Best suited to headlines, branding, and short display copy where its weight and slant can carry emphasis. It also works well for posters, packaging, and sports or tech-adjacent identities that want a bold, motion-forward voice.
The overall tone is energetic and assertive, with a forward-leaning motion that feels sporty and contemporary. Its dense color and rounded geometry give it an approachable toughness—more headline-driven than delicate or editorial.
Likely designed to deliver a modern, high-impact italic sans that reads fast and strong, with rounded geometry for friendliness and broad shapes for immediate legibility in display contexts.
The italic slant is strong and uniform, creating a pronounced sense of speed and direction in text. Curved letters keep a smooth, almost engineered roundness, while diagonals (A, V, W, X, Y) are crisp and stable, reinforcing a confident, logo-friendly presence.