Sans Normal Lykuz 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida; 'Croma Sans' by Hoftype; 'Niko' by Ludwig Type; and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, promotions, packaging, punchy, sporty, playful, confident, retro, impact, energy, attention, approachability, branding, oblique, soft corners, bulky, compact, heavy terminals.
A heavy, oblique sans with compact, rounded forms and smooth, low-contrast strokes. Curves are broad and full, with softened corners and thick joins that create dense, blocky silhouettes. The slant is consistent across caps, lowercase, and numerals, and the spacing feels tight and energetic, emphasizing bold shapes over fine detail. Counters are relatively small for the weight, giving letters a sturdy, poster-like presence.
Best suited for display applications such as posters, big headlines, sports-themed branding, promotional graphics, packaging callouts, and short, emphatic statements. It can work for subheads or labels when set with generous tracking and sufficient size to preserve clarity.
The overall tone is loud and upbeat, with a friendly toughness that reads as sporty and promotional. Its rounded massing and forward lean create momentum and a casual, playful confidence, evoking classic display typography used for headlines and attention-grabbing messaging.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance and friendly rounded geometry. Its primary goal is attention and momentum rather than neutrality, offering a bold, approachable voice for branding and advertising-led typography.
Distinctive, chunky curves in characters like a, g, e, and s keep the texture lively, while the numerals maintain the same robust, rounded construction for consistent color in mixed text. The heavy weight and slant make it strongest at larger sizes where the rounded counters and compact spacing don’t close up visually.