Sans Normal Ufles 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, elegant, modern, refined, dramatic, display impact, editorial tone, premium branding, contrast showcase, high-contrast, crisp, sharp, clean, sculptural.
This typeface is built around pronounced thick–thin modulation with crisp, tapered stroke endings and tight, controlled curves. Uppercase forms feel tall and composed, with wide bowls and generous counters that keep the dark strokes from clogging. Terminals are clean and generally unbracketed, and the overall drawing favors smooth, near-circular rounds paired with straight, decisive verticals. Numerals and lowercase maintain the same contrast-driven rhythm, producing a lively texture with noticeable changes in stroke weight across each letter.
It is best suited to headlines, mastheads, and brand wordmarks where its contrast and sharp finishing details can be appreciated. It can also work for short editorial pulls, titles, and packaging copy when set with comfortable size and spacing to preserve the thin strokes.
The overall tone is polished and fashion-forward, with a distinctly dramatic sparkle created by the extreme contrast. It reads as confident and premium, balancing a contemporary cleanliness with an editorial, display-oriented energy.
The design intent appears to be a clean, modern display face that uses extreme contrast and carefully controlled geometry to deliver impact while staying orderly and legible. It aims to provide a premium, editorial voice with strong rhythm and crisp detail.
In text settings the heavy verticals create strong vertical emphasis, while the fine horizontals and hairlines add a delicate shimmer that becomes more prominent as sizes increase. Spacing appears even and deliberate, supporting consistent word shapes despite the high-contrast drawing.