Sans Normal Okrub 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, neutrality, modernity, versatility, geometric, rounded, uniform, open, sturdy.
A sturdy sans with broad proportions and largely geometric construction. Strokes are uniform with minimal modulation, and curves are clean and generously rounded, giving counters and apertures a clear, open look. Terminals are mostly straight and blunt, with a generally even rhythm and stable verticals; round characters like O/C/G read as smooth, near-circular forms. The lowercase shows simple, utilitarian shapes with a single-storey a and g, while numerals are full and legible, designed to match the weight and width of the letters.
Well suited to headlines, display typography, and brand systems that need a bold, contemporary voice with good legibility. It also works for signage and packaging where broad letterforms and open shapes help text stay readable at a glance.
The overall tone is modern and approachable, balancing an efficient, no-nonsense structure with softened curves that keep it friendly. Its visual weight and breadth make it feel confident and assertive without becoming aggressive.
The design appears intended to deliver a straightforward geometric sans with strong presence and high clarity, prioritizing clean shapes, open interiors, and consistent stroke weight for dependable display use.
In text, the generous spacing and open counters help maintain clarity at larger sizes, while the wide set emphasizes horizontality and presence. The mix of straight joins and rounded bowls creates a calm, consistent texture across lines.