Sans Normal Selen 9 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, children’s, packaging, posters, social media, friendly, casual, approachable, playful, clean, approachability, informality, readability, softening, rounded, soft, monoline, open forms, humanist.
A rounded, monoline sans with soft terminals and gently irregular, humanist construction. Strokes stay even and smooth, with a slightly handwritten rhythm that shows in the varied curve tension and the relaxed geometry of bowls and shoulders. Counters are generally open, curves are generously rounded, and joins avoid sharp corners, giving the alphabet an easy, informal flow. Figures follow the same soft, simplified approach, matching the letterforms without calling undue attention.
This font works well for UI labels, short paragraphs, and product copy where a welcoming tone is desirable. It also suits posters, packaging, and social graphics that benefit from a friendly, informal sans, especially at small-to-medium sizes where the open shapes and rounded terminals stay legible.
The overall tone is warm and approachable, with a lightly playful character that reads as friendly rather than quirky. Its softened shapes and calm rhythm give it an everyday, conversational feel suited to cheerful messaging and low-pressure communication.
The design appears intended to deliver a modern sans that feels human and approachable, balancing clean structure with softened details. It aims for an informal, readable voice that can support both functional text and lighthearted display use without becoming decorative.
Round punctuation and dots, plus consistently softened corners across diagonals and curves, reinforce the font’s gentle voice. The design favors clarity and an even color on the page over strict geometric precision, making it feel personable while remaining tidy.