Sans Normal Okrij 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Pais' by Latinotype and 'Nutmeg' and 'Salvatore' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, utilitarian, corporate, impact, clarity, modernity, versatility, approachability, geometric, monolinear, rounded, sturdy, clean.
A heavy, monolinear sans with broad proportions and simple geometric construction. Curves are smoothly rounded with minimal modulation, while terminals tend to end in straight, blunt cuts that keep the silhouette crisp. Counters are generous for the weight, and the overall rhythm is even and steady, producing solid, dark text color in both uppercase and lowercase. Numerals follow the same robust geometry, with clear, uncomplicated forms and consistent stroke thickness.
Best suited to headlines, display copy, and short blocks where a strong presence is needed without sacrificing clarity. It can also work for brand wordmarks, packaging callouts, and signage, as well as UI labels and buttons where bold, high-impact letterforms help maintain readability.
The font projects a confident, contemporary tone that feels approachable rather than aggressive. Its sturdy shapes and open counters read as practical and straightforward, giving it a dependable, modern voice suited to everyday communication as well as strong emphasis.
The design appears intended as a straightforward, high-impact geometric sans that balances strong emphasis with clean legibility. Its wide, stable forms and minimal detailing suggest a focus on versatile modern display and branding applications with a friendly, accessible character.
Round letters like O/C/G appear more elliptical than perfectly circular, reinforcing the wide stance. Diacritics and punctuation in the sample show clean, no-nonsense detailing, and the bold weight maintains legibility through clear internal space even at larger headline sizes.