Sans Superellipse Hilah 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Eureka Sans' by FontFont, 'Kaarna' by LetterMaker, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Earthboy' by Supfonts, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, titles, playful, chunky, retro, friendly, cartoonish, display impact, friendly branding, retro flavor, simplified shapes, rounded, bulky, soft corners, irregular, compact.
A heavy, compact sans with rounded-rectangle construction and soft corners throughout. Strokes are uniformly thick with minimal modulation, producing dense, high-impact silhouettes. Curves tend toward squarish bowls and apertures, and many terminals feel slightly chiseled or angled rather than smoothly circular, adding a subtle handmade unevenness. The overall rhythm is tight and blocky, with short extenders and sturdy counters that remain readable at display sizes.
Best suited for headlines, posters, packaging, and branding where immediate impact and a friendly, chunky voice are desired. It performs well in short bursts—titles, labels, and logo wordmarks—rather than long-form text, where the dense weight and tight texture can become visually heavy.
The tone is bold and approachable, leaning playful and slightly retro. Its chunky, softly squared forms suggest informal, characterful messaging—confident and attention-grabbing without feeling sharp or technical.
The design appears intended to deliver a strong display presence using rounded-rectangle geometry and sturdy, simplified shapes. The slight irregularity in curves and terminals suggests an aim for warmth and personality over strict geometric neutrality, while keeping letterforms clear and cohesive for bold signage and branding contexts.
Uppercase forms read especially strong and poster-like, while the lowercase keeps the same chunky logic with compact ascenders and descenders. Numerals are equally weighty and simplified, matching the squared-round motif for a consistent, sign-ready texture.