Sans Normal Kegog 9 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Gill Sans Nova' by Monotype and 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, confident, modern, punchy, impact, motion, space saving, attention, display strength, slanted, compact, rounded, sturdy, tight spacing.
A compact, right-slanted sans with sturdy, low-contrast strokes and rounded, slightly squarish curves. The letterforms feel tightly fit with short extenders and a dense rhythm, keeping counters relatively open for the width. Terminals are clean and mostly blunt, with a consistent forward lean across caps, lowercase, and figures; curves in C/O/Q read smoothly while diagonals (K/V/W/X) stay crisp and stable. Numerals are heavy and simplified, matching the overall compact, emphatic color on the page.
Best suited to short to medium-length display settings such as headlines, posters, and brand marks where a dense, energetic texture helps grab attention. It can also work well on packaging and apparel-style graphics, particularly when space is limited and a compact, forward-moving voice is desired.
The overall tone is assertive and high-energy, with a forward-leaning stance that suggests motion and momentum. Its compact massing and heavy presence make it feel sporty and attention-seeking, suitable for messaging that needs to sound direct and confident rather than delicate or formal.
The design appears intended to deliver a bold, space-efficient sans for impactful display use, pairing compact widths with a consistent slant to create speed and emphasis. Its simplified, rounded construction and sturdy strokes prioritize clear silhouette and strong page color over nuance.
The compact proportions make word shapes feel tight and continuous, especially in mixed-case settings, and the slant creates a clear directional flow in text. Round letters maintain a consistent curvature, while junctions and joins stay simple and robust, reinforcing a strong, unified texture.