Sans Normal Rigow 2 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, ui labels, posters, packaging, headlines, friendly, playful, approachable, modern, casual, approachability, clarity, modernity, versatility, rounded, soft, monoline, geometric, clean.
A rounded, monoline sans with soft terminals and gently squared curves that keep forms looking smooth and even. Strokes maintain steady thickness, with minimal contrast and broad, open counters in letters like O, C, and G. The lowercase is compact with a relatively low x-height and simple construction, while caps feel roomy and rounded; bowls and joints are softened throughout. Numerals echo the same friendly geometry, with curved, open shapes and consistent stroke endings that avoid sharp corners.
Well suited to branding and packaging where a friendly, contemporary tone is needed, as well as UI labels, signage, and short-form editorial callouts. It performs especially well for headlines and subheads, where the rounded geometry and even strokes create a clear, welcoming presence.
The overall tone is warm and informal, balancing a clean modern finish with a slightly toy-like softness. Its rounded forms and relaxed rhythm give it an inviting, easygoing voice that reads as cheerful without becoming overly decorative.
The design appears intended to provide a clean, modern sans with softened edges for approachability and broad appeal. By keeping strokes even and terminals rounded, it aims for legibility and a gentle personality that works across casual commercial and digital contexts.
Curves dominate the design, but the geometry isn’t perfectly rigid—some letters show subtle, humanized shaping that prevents the texture from feeling mechanical. The punctuation and apostrophe match the rounded language, and the sample text shows comfortable readability at display-to-text sizes with a smooth, even color.