Sans Normal Sekom 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, headlines, friendly, playful, clean, modern, approachability, clarity, modern utility, everyday branding, rounded, soft, geometric, open, clear.
A rounded sans with smooth, monoline strokes and generously softened terminals. The construction leans geometric—counters are circular to oval and joins are clean—while subtle squaring on some curves and ends keeps the forms from feeling overly bubbly. Proportions are balanced with clear apertures and straightforward, low-contrast shapes that read evenly across uppercase, lowercase, and numerals.
This font works well for interface copy, product labels, and wayfinding where clarity and a friendly tone are important. It also suits headlines and short paragraphs in brand communications that aim for a modern, approachable feel.
The overall tone is approachable and upbeat, with a contemporary, informal friendliness. Rounded endings and open shapes give it a gentle, welcoming voice that feels casual without becoming cartoonish.
The design appears intended to provide a clean, contemporary sans with softened geometry for comfort and accessibility in everyday reading contexts. Its rounded terminals and open forms suggest an emphasis on friendliness and legibility across common display and text sizes.
Curves and straight segments transition smoothly, producing a steady rhythm in text. Rounded shoulders and bowls create a soft texture, and the numerals match the letterforms with similarly simple, open silhouettes.