Slab Normal Wegam 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cargan' and 'Orgon Slab' by Hoftype (names referenced only for comparison).
Keywords: body text, editorial, book text, magazines, packaging, utilitarian, confident, classic, sturdy, readability, durability, print utility, neutral branding, slab serif, bracketed serifs, rounded terminals, open counters, even color.
A sturdy slab-serif with moderately bracketed, blocky serifs and softly rounded corners that keep the texture friendly rather than rigid. Strokes stay fairly even throughout, producing a steady page color, while curves are generous and counters remain open for clarity. Proportions lean slightly wide with comfortable spacing, and the overall drawing favors straightforward, workmanlike forms over delicate detailing.
Well suited to long-form reading in editorial layouts, books, and magazines where a firm serif structure can help guide the eye. It can also serve branding, packaging, and headlines that need a grounded, trustworthy feel without becoming overly decorative.
The tone is practical and dependable, with a classic, slightly retro flavor that recalls traditional printing and typewriter-adjacent slab serifs. Its presence feels confident and grounded, suited to content-forward typography rather than expressive display theatrics.
The design appears intended as a no-nonsense slab serif for general-purpose typography, emphasizing legibility, consistent texture, and a robust serif structure that performs reliably across paragraphs and headings.
In the sample text, the font maintains a consistent rhythm across mixed-case passages, with clear differentiation between similar shapes and stable baselines. Numerals match the sturdiness of the letters, reading as solid and uncomplicated at text sizes.