Slab Normal Ogbo 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: body text, editorial, book text, headlines, branding, practical, traditional, confident, straightforward, readability, versatility, durability, print clarity, slab serif, bracketed serifs, sturdy, compact, even rhythm.
A sturdy slab-serif with bold, squared serifs and gently bracketed joins. Strokes stay fairly even throughout, with rounded curves and softened corners that keep the texture calm rather than sharp. The letterforms are on the broader side with open counters, producing a clear, steady rhythm in words. Figures are robust and simple, matching the same solid, workmanlike construction as the capitals and lowercase.
It suits body copy in editorial layouts, books, and long-form reading where a stable serif texture is helpful. The broad forms and solid serifs also make it effective for headlines and subheads, and it can support branding and packaging that want a dependable, established voice.
The font feels practical and grounded, with an editorial, print-forward tone. Its slab serifs and even color suggest reliability and clarity, leaning more utilitarian than decorative. Overall it reads as confident and traditional, suitable for straightforward communication.
The design appears aimed at being a dependable slab-serif for general typography, prioritizing clarity, consistency, and an even page color over stylization. Its construction suggests an intent to bridge text and display use with a familiar, workhorse feel.
In the sample text, the type holds an even “typographic color” across lines and maintains legibility at reading sizes. The lowercase shows a familiar, conventional structure with stable stems and uncomplicated terminals, reinforcing a no-nonsense, everyday character.