Sans Normal Pulaj 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Giriton' by Hazztype, 'Mazzard Soft' by Pepper Type, 'TT Norms Pro' by TypeType, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, friendly, bubbly, chunky, quirky, approachability, fun display, bold impact, casual tone, characterful shapes, rounded, soft, blunt, compact, puffy.
A heavy, rounded sans with soft corners and bulbous terminals that create a puffy, cutout-like silhouette. Strokes are thick and even, with minimal contrast and mostly closed, circular counters. The geometry leans toward squarish rounds rather than perfect circles, giving letters a slightly hand-formed feel while staying broadly consistent. Spacing appears generous and the forms are sturdy, producing a dense, high-ink texture in words and numbers.
Best suited to short, high-impact text such as headlines, posters, playful branding, and packaging where the bold rounded shapes can carry the composition. It also works well for kid-focused materials, stickers, and social graphics, especially at medium to large sizes where the counters stay clear and the chunky rhythm becomes a feature.
The overall tone is upbeat and approachable, with a toy-like warmth that feels casual and inviting. Its chunky shapes and softened edges read as humorous and informal, leaning toward a cheerful, kid-friendly personality rather than a serious editorial voice.
The design appears intended to deliver maximum friendliness and visual punch through softened geometry and simplified forms. It prioritizes charm and immediacy over precision, aiming for a distinctive, approachable display voice that remains readable in short phrases.
Distinctive details include small, rounded apertures and counters, plus occasional asymmetric notches and slight wobble in curves that add character. The numerals match the letters’ inflated weight and simplified construction, reinforcing a cohesive, poster-forward look.