Sans Normal Ingov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mister London' and 'Point Panther' by Sarid Ezra, 'Crunold' by Trustha, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, children's media, playful, friendly, chunky, retro, impact, approachability, playfulness, display emphasis, rounded, soft, bubbly, cartoonish, compact.
A heavy, rounded sans with soft corners and broad, even strokes. The shapes lean on simple geometric curves with gently squared terminals, producing a cushiony, block-like silhouette. Counters are relatively small and tightly enclosed, while curves (C, S, G) stay smooth and continuous. Lowercase forms are stout and compact, with single-story a and g, short extenders, and a sturdy, readable texture; numerals match the same thick, rounded construction.
Best suited for short, high-impact copy such as headlines, posters, stickers, packaging callouts, and playful brand marks. It also works well for children’s titles, casual event graphics, and bold social media typography where a friendly, chunky presence is desired.
The overall tone is warm, approachable, and a bit whimsical. Its inflated, chunky forms suggest a lighthearted, kid-friendly attitude with a retro sign-painter/cartoon energy rather than a technical or formal voice.
The design appears intended to deliver maximum visual impact with soft, rounded geometry—prioritizing friendliness and immediacy over fine detail. Its consistent heavy construction and compact proportions are aimed at creating clear, attention-grabbing display typography with a cheerful personality.
In text, the weight creates strong dark color and a tight rhythm, making the face most comfortable at larger sizes where the small counters and heavy joins have room to breathe. The font maintains consistent rounding and stroke endings across caps, lowercase, and figures, which helps it feel cohesive in display settings.