Sans Normal Ulmeh 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, editorial display, quirky, retro, friendly, playful, handmade, space saving, retro charm, friendly display, distinctive voice, condensed, rounded, soft terminals, tall, bouncy.
A tall, condensed sans with rounded bowls and gently tapered strokes that keep contrast subtle. The letterforms lean on simple geometric curves but introduce lively irregularities: softened terminals, slightly asymmetric joins, and occasional bulb-like endings that give the line a hand-drawn steadiness without becoming rough. Counters are compact and vertical, and the overall rhythm feels springy, with narrow proportions and open apertures helping readability in display sizes.
Best suited for headlines, posters, packaging, and brand marks that benefit from a narrow footprint and a distinctive, personable texture. It can also work for short editorial display passages where a playful, retro-leaning tone is desired, especially when set with generous tracking and comfortable line spacing.
The tone is upbeat and characterful, with a retro sign-painting charm and a light, humorous personality. Its narrow, elongated shapes and softened details feel approachable rather than technical, giving text a whimsical, friendly voice.
The design appears intended to provide a compact, attention-getting sans for display typography, balancing geometric simplicity with subtle, humanized shaping to add warmth and memorability. It aims to stay clean and legible while still delivering an unmistakably quirky character.
The uppercase set reads clean and poster-like, while the lowercase introduces more personality through distinctive descenders and curved terminals. Numerals follow the same narrow, rounded construction, producing a cohesive look across mixed alphanumeric settings.