Sans Superellipse Utren 8 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Graphico' by Indian Type Foundry and 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, logotypes, packaging, ui labels, techy, futuristic, clean, confident, industrial, modernize, systematize, maximize impact, geometric styling, tech branding, rounded corners, square-oval, monoline, open counters, flat terminals.
A geometric sans built from squarish, superellipse-like curves and softened corners, giving letters a rounded-rectangle skeleton rather than circular bowls. Strokes are monoline with flat, blunt terminals and generous internal space, producing crisp silhouettes and steady rhythm. Many curves (C, G, S, 2, 3) read as horizontally stretched with squared shoulders, while verticals stay straight and sturdy; the result feels wide-set and compact in its curvature. Lowercase forms follow the same boxy-round logic with a single-storey a and g, a short-armed t, and a compact r; numerals are similarly rectilinear with rounded corners and an open, simplified construction.
This design suits headlines and brand marks that want a contemporary, tech-leaning voice, especially where a rounded-rect geometry can echo product design or interface components. It works well for packaging, posters, and UI labels where high-impact shapes and clear counters help maintain legibility at a range of sizes.
The overall tone is modern and engineered, with a sleek “device UI” sensibility and a confident, no-nonsense presence. Its rounded-square geometry adds friendliness without becoming playful, keeping the mood professional and contemporary.
The letterforms appear intended to translate a superellipse/rounded-rectangle motif into a functional sans for modern display use, balancing firmness (straight sides, flat terminals) with approachability (soft corners). The consistent geometry across letters and numerals suggests a focus on cohesive, system-like typography for contemporary visual identities.
Capitals and figures share a consistent corner radius and squircle logic, which helps the font feel cohesive in mixed text. Wide proportions and blunt joins make it visually strong in headings, while the open counters and simple shapes help maintain clarity in short bursts of copy.