Sans Normal Alkem 6 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Kagins' by Rhtype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, soft, geometric, open, sturdy.
A broad, rounded sans with hefty strokes and smooth, circular curvature. Counters are generous and openings stay clear even in compact joins, giving the alphabet a clean, airy interior rhythm. Terminals are mostly squared-off but softened by the overall round construction, and diagonals (V/W/X/Y) feel stable rather than sharp. The lowercase shows a single-storey a and g with compact bowls, plus simple, highly legible numerals built from the same wide, rounded forms.
Best suited to headlines and short-to-medium display copy where width and weight can create impact, such as branding, packaging, posters, and large UI or wayfinding text. It can also work for subheads and callouts where a friendly, modern voice is desired and ample horizontal space is available.
The tone is friendly and contemporary, pairing strong presence with soft edges. Its wide set and rounded geometry make it feel upbeat and approachable rather than severe, while the heavy color keeps it assertive for attention-grabbing use.
The design appears intended to deliver a bold, approachable display sans: broad proportions, rounded geometry, and clear counters combine to maximize visibility and create a warm, contemporary personality.
Spacing and proportions emphasize horizontal breadth, producing a steady, banner-like texture in words. The shapes remain consistent across caps, lowercase, and numerals, with an overall emphasis on open counters and smooth curves for easy scanning at larger sizes.