Sans Normal Afdiv 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, packaging, energetic, sporty, confident, contemporary, direct, emphasis, clarity, impact, speed, oblique, clean, crisp, open counters, modern.
A sans-serif with an oblique/italic structure, it combines sturdy, even strokes with rounded bowls and smooth curves. Proportions are modern and straightforward, with open counters and broadly cut terminals that keep shapes clear at display and text sizes. The overall rhythm is steady and compact, with a slightly industrial crispness rather than calligraphic softness.
Well-suited for headlines, subheads, posters, and promotional graphics where a dynamic, assertive tone helps. It also works for UI labels, navigation, and packaging callouts when you want an angled, energetic sans that remains clear. In longer text, it is best used for highlights, pull quotes, or short italicized sections rather than dense body copy.
This font conveys a brisk, energetic tone with a sporty, forward-moving slant. Its confident weight and clean construction feel contemporary and utilitarian, leaning more toward action and emphasis than quiet neutrality.
The design appears intended to deliver strong emphasis while staying legible and orderly, using a consistent slant to suggest motion and urgency. It aims for a practical, modern voice that can headline quickly and read cleanly in short passages.
Letterforms show consistent oblique construction across caps, lowercase, and numerals, with rounder characters (like O, C, G, e) staying smooth and the diagonals (like A, V, W, y) keeping a sharp, decisive angle. Numerals are robust and straightforward, matching the overall emphasis-driven character.