Sans Normal Bobud 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Quire Sans' by Monotype, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, product branding, wayfinding, editorial, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, neutrality, contemporary tone, open apertures, humanist touch, soft curves, even rhythm, clear numerals.
This sans serif has clean, monoline strokes and gently rounded curves paired with straight, decisive terminals. Proportions feel balanced and contemporary, with open counters and clear apertures that keep shapes from closing up. Rounds (like O and C) are smooth and stable, while diagonals (V, W, X, Y) are crisp without becoming sharp or brittle. The lowercase shows straightforward, readable construction with a single-storey g and a compact, functional feel in joins and curves; the numerals are simple and evenly weighted for consistent texture.
It suits interface and product typography where clarity and predictability matter, and it can scale well for headings thanks to its clean silhouettes. The steady rhythm and open forms also make it a solid choice for editorial pull quotes, captions, and presentation decks where a neutral, contemporary voice is needed.
Overall, the font reads as modern and approachable rather than stark or technical. Its restrained geometry and steady rhythm give it a neutral, dependable tone suitable for everyday typography, while the softly drawn curves add a subtle friendliness.
The design appears intended as a general-purpose sans serif that prioritizes clarity, consistency, and a contemporary tone. It aims to deliver a calm, readable texture across mixed-case text while keeping letterforms familiar and unobtrusive for broad use.
Spacing appears comfortable and even, producing a consistent gray value in the sample text. The dot and punctuation details look sturdy at display sizes, and the forms maintain clarity without relying on decorative quirks.