Serif Normal Midib 7 is a bold, narrow, high contrast, upright, normal x-height font visually similar to 'Poynter Old Style' by Font Bureau (names referenced only for comparison).
Keywords: headlines, book covers, editorial, posters, branding, classic, formal, dramatic, authoritative, authority, tradition, impact, editorial tone, bracketed, ball terminals, vertical stress, sharp serifs, compact.
This serif shows strong vertical stress with pronounced thick–thin modulation and compact, tall proportions. Serifs are crisp and finely bracketed, often ending in sharp wedge-like tips, while several lowercase forms introduce ball terminals and teardrop-like joins for added texture. Curves are tight and controlled, counters are relatively small, and the overall rhythm feels dense and weighty. Numerals and capitals read as sturdy and sculptural, with a distinctly engraved, display-leaning presence even in text.
Well suited to headlines, deck copy, and pull quotes where its contrast and sharp serifs can be appreciated. It can also support cover typography and branding that calls for a classic, formal voice, and works effectively in short editorial passages that benefit from a dense, authoritative texture.
The tone is traditional and authoritative, with an editorial seriousness that feels at home in classic publishing. Its sharp finishing and deep contrast add a slightly theatrical, headline-ready drama while remaining rooted in familiar book-serif conventions.
The design appears intended to deliver a traditional text-serif voice with heightened contrast and a compact footprint, giving familiar letterforms a stronger, more dramatic presence for display and editorial applications.
In the sample text, the heavy color and compact spacing create a dark, emphatic line, especially in mixed-case passages. The serif detail and contrast are most visible at larger sizes, where the terminals and bracketing contribute a refined, old-style character.