Sans Normal Jurij 12 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, dynamic, assertive, impact, motion, modernity, headline focus, brand presence, slanted, compact, clean, geometric, high-impact.
A heavy, forward-slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes are firm and confident with restrained contrast and largely closed apertures, producing a compact, high-density texture in words. Counters are generous in round letters (O, Q, 8) while joins and terminals stay clean and unadorned, emphasizing a streamlined silhouette. The numerals share the same italic momentum and bold presence, reading as sturdy and contemporary in display sizes.
Best suited to headlines, short slogans, and promotional copy where impact and forward motion matter. It can work for branding, sports and fitness communications, packaging callouts, and social graphics; for long text, its density and closed shapes may be better reserved for larger sizes or limited passages.
The overall tone is fast, forceful, and contemporary, with a clear sense of motion from the consistent slant. It feels sporty and promotional—designed to grab attention—while staying clean enough to read as modern rather than retro or decorative.
The design appears intended as a strong, modern italic display sans: compact, rounded, and built to project speed and confidence. Its consistent geometry and clean finishing suggest an emphasis on clarity and punch in contemporary marketing and identity settings.
The italic angle and weight create strong headline emphasis, and the rhythm becomes especially bold in all-caps. The letterforms lean on circular geometry for round characters, while diagonals (A, V, W, Y) look tight and purposeful, reinforcing the energetic feel.