Sans Normal Jurir 7 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, packaging, modern, dynamic, clean, sporty, confident, clarity, modernity, momentum, versatility, brand voice, oblique, geometric, monolinear, open counters, high legibility.
This typeface is an oblique, sans design with broadly geometric construction and smooth, continuous curves. Strokes read as largely even with subtly tapered joins, creating a crisp rhythm without feeling mechanical. Letterforms are generously proportioned with open apertures and counters, and many terminals are cut on a consistent angle that reinforces the slanted, forward motion. Uppercase forms are straightforward and sturdy, while the lowercase stays simple and highly readable, with single-storey shapes (notably in a and g) and clear differentiation across the set. Numerals follow the same rounded, open approach, maintaining consistent weight and slant for cohesive text and display use.
This font is well suited to branding and logo systems that need a modern, energetic tone, as well as headlines and posters where the slant can add momentum. Its open counters and clear lowercase support short paragraphs in advertising, packaging, and UI-style messaging where a clean, contemporary sans is preferred. It also works effectively for editorial callouts and captions when a forward, active emphasis is desired.
The overall tone is contemporary and energetic, with a streamlined, forward-leaning stance that suggests motion and purpose. Its clean geometry and open shapes keep it approachable and functional, making it feel professional rather than decorative. The combination of slant and rounded forms gives it a sporty, modern voice suitable for active, up-to-date visual identities.
The design appears intended to deliver a clean, contemporary sans voice with added motion from an integrated oblique stance. It prioritizes clarity through open shapes and straightforward construction while using angled terminals and smooth geometry to create a distinctive, energetic texture. The result aims to be versatile for both display and text-forward applications without relying on ornament.
The angled terminals and consistent oblique angle create a strong directional cue, especially noticeable in the diagonals of K, V, W, X and the curved bowls of B, P and R. Spacing appears balanced for continuous reading, and the forms avoid fussy details, keeping texture smooth and even in paragraph-length settings.