Sans Normal Uhlig 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP, 'Proza' by Bureau Roffa, 'City Boys' by Dharma Type, 'Joanna Sans Nova' by Monotype, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, straightforward, strong impact, modern utility, approachable geometry, brand emphasis, geometric, rounded, crisp, compact, high-clarity.
A heavy, geometric sans with predominantly circular and elliptical construction, producing very round bowls (C, O, G) and smooth, continuous curves. Strokes are broadly uniform with subtle modulation at joins, and terminals are clean and largely squared-off, giving the letters a crisp, contemporary edge. Proportions feel slightly compact with sturdy counters; the lowercase uses single-storey forms (notably a and g), while numerals are wide and solid with clear interior spaces. Overall spacing reads even and stable, supporting strong word shapes at display sizes.
Best suited to headlines, brand marks, packaging, and signage where strong presence and quick recognition are needed. It also works well for short UI labels or callouts when a friendly but forceful emphasis is desired, though extended small-size reading may feel dense due to the weight.
The tone is modern and approachable, combining a friendly roundness with a firm, assertive weight. It feels practical and confident rather than delicate, with a straightforward voice that suits contemporary branding and clear, no-nonsense messaging.
The design appears intended to deliver a contemporary geometric sans that remains approachable through rounded forms while providing strong emphasis through a substantial stroke weight. It prioritizes clarity and impact with simplified construction and consistent curves for dependable, versatile display typography.
Round characters maintain consistent curvature, while diagonals (V, W, Y, Z) are kept simple and sturdy, reinforcing a geometric rhythm. The heavy weight and compact apertures favor impact over airiness, making the type feel dense and energetic in blocks of text.