Sans Superellipse Iply 12 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Imago W1G' by Berthold and 'Eurocine' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, assertive, energetic, modern, industrial, impact, speed, attention, branding, display, oblique, blocky, compact, rounded corners, angular joins.
A heavy, oblique sans with block-like construction and softly rounded corners. Letterforms are built from broad strokes with minimal modulation, giving a dense, compact texture and strong horizontal momentum. Counters tend to be tight and squarish-oval, while terminals are generally blunt, keeping silhouettes solid and impactful. The rhythm reads wide and forward-leaning, with consistent weight distribution and a sturdy, poster-like presence.
Best suited to large-scale typography such as headlines, posters, and high-impact advertising where its mass and slant can carry energy. It also works well for sports branding, team or event identities, and bold packaging statements where quick recognition matters. For longer passages, it will typically perform better in short bursts—subheads, pull quotes, or emphasis—rather than continuous body text.
The overall tone is fast, tough, and performance-oriented, projecting confidence and urgency. Its slanted stance and chunky forms suggest speed and power, while the rounded corners keep it contemporary rather than harsh. The result feels at home in competitive, action-driven, or high-impact branding contexts.
The design appears intended as a high-impact, speed-inflected display sans: compact, powerful shapes optimized for attention and visual momentum. Rounded corners and superelliptical curves suggest a modern, engineered sensibility aimed at contemporary branding and signage.
In the sample text, the heavy weight and tight internal space create a strong, dark line; at smaller sizes it may benefit from generous tracking and line spacing. The numerals match the same blocky, oblique geometry, reinforcing a unified, display-forward voice.