Sans Normal Onbom 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'FF Zwo' and 'FF Zwo Correspondence' by FontFont, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, clarity, impact, versatility, modernity, approachability, geometric, rounded, sturdy, compact, high legibility.
A sturdy, geometric sans with broad, even strokes and rounded curves that keep counters open and legible. Uppercase forms are compact and weighty, with smooth bowls (B, D, P, R) and a simple, near-circular O/Q; the Q uses a short, clean tail. The lowercase maintains a conventional structure with a single-storey g, straightforward a, and a compact, low-shouldered r; terminals are generally blunt and horizontal/vertical, reinforcing a crisp rhythm. Numerals are solid and clear, with a simple 1 and wide, rounded 0/8 forms suited to prominent display sizes.
Well suited to headlines, posters, and branding systems that need a strong, clear sans with friendly geometry. It also fits signage and packaging where quick recognition and consistent letterforms are important, and it can carry short paragraphs when a firm, contemporary voice is desired.
The overall tone is modern and straightforward, projecting confidence and practicality without feeling severe. Rounded geometry adds a friendly, approachable edge, making it feel contemporary and broadly usable rather than technical or decorative.
The design appears intended as a no-nonsense geometric sans optimized for impact and clarity, balancing compact uppercase forms with highly readable lowercase shapes. Its restrained details and even stroke behavior suggest a focus on versatile, contemporary communication across print and digital contexts.
Proportions favor strong silhouettes and clear interior spaces, which helps the font hold up well when set large. The spacing and shapes read evenly across lines in the sample text, giving paragraphs a stable, blocky texture that supports headlines and short-to-medium passages.