Sans Normal Onbub 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Basic Sans Cnd' by Latinotype and 'Meloche' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, friendly, confident, modern, approachable, clean, approachability, clarity, modernity, impact, rounded, geometric, soft corners, compact, high legibility.
A heavy, rounded sans with smooth, geometric curves and largely uniform stroke weight. Counters are open and clean, with circular and oval bowls that stay consistent across uppercase, lowercase, and numerals. Terminals are mostly flat with subtly softened corners, and joins are straightforward, giving the letters a solid, compact presence. Spacing reads even in text, and the overall rhythm is steady and clear at display sizes.
This font suits headlines and short blocks of text where a strong, friendly sans is needed—brand wordmarks, packaging callouts, posters, and wayfinding. It also works well for UI labels and digital graphics that benefit from sturdy letterforms and clear counters.
The tone is friendly and contemporary, pairing a strong voice with softened shapes that feel approachable rather than aggressive. Its rounded construction gives it a welcoming, slightly playful character while still reading as practical and straightforward.
The design appears intended to deliver a modern, approachable sans-serif voice by combining strong weight with rounded geometry and simple, highly legible shapes. The consistent strokes and clean construction suggest a focus on clarity and confident display use.
Uppercase forms appear wide and stable with simple geometry, while lowercase shows single-storey shapes where expected (notably the g) and rounded bowls that emphasize clarity. Numerals are sturdy and highly readable, with large interior spaces in figures like 0, 6, 8, and 9.